In the early 2000s, game was unleashed into the Western world. This was a pragmatic response to a sexual marketplace that had suddenly changed from traditional to progressive in the span of only a few decades.


Getting a good job, being chivalrous and polite, being a hard-working nice guy, and just being yourself were no longer getting results with the girl-next-door like they did for men of generations past.


Enter game – A loose collection of contemporary seduction theories rooted in psychology and evolutionary biology and forged through relentless trial-and-error practices of Gen X’ers who found themselves in a world that suddenly demanded a new skill set to get laid.


The players of Generation X had to throw out nearly everything they had been taught about relationships and start fresh, literally transforming themselves and embarking on a journey of self-improvement unlike anything any other single generation had ever undergone.


They pioneered entire belief systems and new philosophies that served to guide their behavior for the goal of high levels of success with women.


They had to put themselves out there, get rejected, and overcome anxieties and hardships that, in the end, made them better and stronger men.


They left behind a comprehensive body of work that future generations will continue to benefit from and build on, and perhaps one day, parts of their work will seep into the mainstream conventional wisdom.


But now these men are approaching their 40s and 50s and have directed their attention towards other issues


So with a new generation making up the mid-twenties to mid-thirties age group, the millennials are tasked with navigating a dating market that has been fundamentally changed not just by ideology, but also by technology.


Smartphones, Dating apps, and Sugar Dating seem to be the three big recent shocks to the millennial dating market.

Gen X found their dating lives impacted mostly by progressive attitudes towards sex and third-wave feminism.

Millennials find their dating lives impacted by technology that has reached a point that enables (attractive) people with more sexual options than prior generations could ever conceive of.


This presents new challenges and opportunities unique to this generation


15 years ago, Gen X players were found grinding it out in the nightclubs, shouting their openers loud enough to be heard over Paul Oakenfold trance music.


Today, millennial players type in the hashtags of nightclubs so they can send DMs to the girls who frequent them.

Crafty players will optimize their Instagram accounts with cool lifestyle pictures and artificially high follower counts so anyone who lands on their profile will be impressed.


Gen X  went to shopping malls, coffee shops, and even the street to casually pick up women.

Millennials upload a few pictures to whatever dating app is hot that year and casually start swiping.


Gen X paid significant sums of money for transformational boot camps and life-changing seminars that taught them lessons they would hold onto for the rest of their lives.

Millennials pay 80 bucks for a month membership on sugar dating websites so they can pick off curious hoes who bang the first good-looking guy that messages them.


Gen X had to get out in the real world and take a more proactive approach to dating.

Millennials stay in and take a more passive approach to dating.


So the question must be asked, is a millennial player truly a player, or is he just a hacker, finding ways to leverage technology and create passive streams of pussy the same way an internet entrepreneur hacks conventional work life to create passive income?


It’s true that the hacker does get more for less.


The hacker creates systems that automate a lot of the work for him.

But what if much of that work that is now automated is what made a man stronger?


Gen X’ers are like hunters running around with their pointy spear, relying on discipline, strength, and grit to get their kill.

Millennials are like cunning gatherers, laying clever traps to snatch up greater quantities of prey with less effort.


The skilled hacker can rack up notch counts faster and with less work than the skilled player could ever hope to.

But the player was a more well-rounded and socially adept man. Because of the work he put in that the younger generation now circumvents.


As we near the end of the 2010s and continue to cement our dependence on technology, it’s clear that the hacker is the new player.

And I’m not so sure if that’s always a good thing.




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