We’ve all been there.


Everything was off to a great start. The passion was burning. The intimacy was frequent. Life was good.


But then somewhere along the lines, something changed. Maybe too much familiarity set in. Things got routine. Excitement fizzled out.


And next thing you know, you’re left scratching your head and longing for the days when she used to burn for you.


With all the distractions and temptations in the modern world, keeping a girl attracted to you over the long-term has never been a more cumbersome task.


But the paradigm shift that comes from internalizing the two-thirds rule will put you miles ahead of the average guy.


The Golden Ratio


My life changed when I came across this very important concept from Chateau Heartiste


Adhere to the golden ratio

“Give your woman 2/3 of everything she gives you. For every three calls or texts, give her two back. Three declarations of love earn two in return. Three gifts; two nights out. Give her two displays of affection and stop until she has answered with three more. When she speaks, you reply with fewer words. When she emotes, you emote less. The idea behind the golden ratio is twofold — it establishes your greater value by making her chase you, and it demonstrates that you have the self-restraint to avoid getting swept up in her personal dramas. Refraining from reciprocating everything she does for you in equal measure instills in her the proper attitude of belief in your higher status. In her deepest loins it is what she truly wants.” – Roissy


To expand on this, it’s important to realize that you can never emotionally invest more in a girl than what she has already invested in you.


If you break this rule, you’re extinguishing the flame she has for you. You’re pouring water on the spark that used to create intimacy. Because you’re demonstrating that she is above you and can probably do better than you.


I thought back to when I was in high school and college. When it came to girls, I used to let my loving or lustful feelings control me and dictate my behavior.


I would text them back right away even when they only messaged me once every couple of hours. My responses were longer and more detailed than theirs. I was over-investing.


I would compliment them when they did nothing to deserve it. I would offer up dinners and extravagant dates. At the end of the day, I just liked them more than they liked me and I cared more than they cared. And that is a dynamic that will never work.


Over-investing is extremely easy to do once you “catch feelings” for a girl. And like clockwork, you will slowly but surely start turning her off.


It felt good to let my emotions run wild. But that is not the role of a man.


Your job as the man in the relationship is to demonstrate emotional control and self-restraint.


To be the pillar that stands strong throughout her hurricanes.


To maintain self-awareness that is needed to engineer a relationship dynamic in harmony with her biological drivers of attraction.


Most men will fail at this.


But The Two-Thirds Rule Will Help Keep Your Girlfriend Attracted To You


Investing back two-thirds of what she gives you should be a guiding principle that checks and regulates your behavior and emotional investment.


You can call the two-thirds rule a manipulative player tactic. Or you can call it an understanding of human psychology and biological attraction, that when properly applied will benefit both parties and create the dynamic needed for a successful relationship.


It doesn’t really matter what you call it so long as it works.


So the next time you get excited about a text that just came in from a girl you like, put the phone back down, get back to what you were doing, and make her wait a few before responding back.


And apply that same mindset throughout all aspects of your dating life.





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